1. First Party Cookies

First party cookies are placed by us on your computer for a variety of purposes including website functionality, tracking length of visitor stay and number of unique visitors to the website, and evaluating the popularity of specific site offerings. Examples of eHarmony first party cookies include:

JSESSIONID (Identifies each unique computer or device accessing the site)
_utma (Collects information about how visitors use the site)

2. Web Beacons

"Web beacons" (also known as "clear gifs" and "pixel tags") are small transparent graphic images that are often used in conjunction with cookies in order to further personalize our website for our users and to collect a limited set of information about our visitors. We may also use web beacons in email communications in order to understand the behaviour of our customers. We do not link the web beacons to any information that would enable us to determine the actual identity of any individual.

3. Third Party Cookies and Targeted Advertising

We may use third-party advertising agencies or other service providers to serve ads on our website on behalf of eHarmony or third-party advertisers (e.g., retailers of goods or services). These companies may employ cookies and beacons (also known as single pixel gifs or action tags) to measure advertising effectiveness and to collect information about your use of the eHarmony site to serve you with advertising better tailored to your interests. Any information that these third parties collect via cookies and beacons is anonymous and does not enable them to determine your actual identity. Some of these third-party advertising agencies may be members of the Network Advertising Initiative and/or the Internet Advertising Bureau, which offer you the option to choose whether to receive targeted ads from their member agencies at https://www.networkadvertising.org/consumer/opt_out.asp and https://www.youronlinechoices.co.uk, respectively. We will only share your information with third parties in the ways defined in our Privacy Statement. The following is an example of a third party cookie served on our website:

ID (Placed by Doubleclick to track advertising performance for internal eHarmony advertisements)

4. Your Cookie Choices

You may choose to accept or reject cookies by changing your internet browser setting. However, we rely on cookies for the proper operation of our website and if your browser is set to reject all cookies, the website will not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality. Click the “help” menu in your browser’s toolbar for information on how to change your settings. For additional information about managing cookies, please visit https://www.allaboutcookies.org/. Keep in mind that cookies are unique to each computer. In order to opt-out of data collection by the use of cookies on any of your other devices, you will be required to repeat this process on each device.

This Agreement was last revised on February 18, 2014.

Copyright © 2000-2014 eHarmony UK, Ltd. All Rights Reserved. EHARMONY, COMPATIBILITY PROFILE, COMPATIBILITY MATCHING SYSTEM, 29 DIMENSIONS,SECURE CALL, and several other marks, colours, and images are registered and common law trade-marks of eHarmony, Inc. Other trade-marks and brands are the property of their respective owners.